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Privacy Policy

Last Updated: 20/01/2024

This privacy policy ("Privacy Policy") explains how tailBoost Technologies Pvt. Ltd. ("tailBoost" or "we") collects, uses, and discloses information about you when you access or use our website at (the "Site"), and the online marketing services and applications listed on the Site that we make available to you (collectively, the "Services"). We may provide different or additional notices of our privacy practices with respect to certain products or services, in which case this Privacy Policy will not apply.

We may change this Privacy Policy from time to time.  If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification).  We encourage you to review this Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.



Information You Provide to Us‍

We collect information you provide directly to us. For example, you share information directly with us when you create an account, fill out a form, communicate with us via third-party platforms, or otherwise communicate with us. The types of personal information we may collect include your name and email address, brand name, role, location, industry, and any other information you choose to provide.

Employment application: We collect personal information such as your name, address, e-mail, and phone number when you apply for employment with us through the Site. In addition, we may collect information relating to your education and employment history when you submit that information as part of an employment application. Not all requested information is required, however, and we specifically indicate what information is required in order to submit your employment application.


Other Information We Collect When You Use the Services

When you access or use the Services or transact with us, we automatically collect information about you, including:

●  Log Information:  We collect information related to your access to and use of the Services, including the type of browser you use, app version, access times, pages viewed, your IP address, and the page you visited before navigating to the Services.

●  Device Information:  We collect information about the computer or mobile device you use to access the Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

●  Location Information:  We may derive the approximate location of your device from your IP address.  

●  Information Collected by Cookies and Similar Tracking Technologies:  We (and those that perform work for us) use different technologies to collect information, including cookies and web beacons.  Cookies are small data files stored on your hard drive or in device memory that help us improve the Services and your experience, see which areas and features of the Services are popular, and count visits.  Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that may be used in the Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.  For more information about cookies and how to disable them, see Your Choices below.


Merchant Customers 

tailBoost provides the Services to merchants ("Merchants") who use the Services to offer their products and/or services to their consumers ("Merchant Consumers") and/or to offer their Merchant Consumers third-party products or services that may interest them. Merchants are solely responsible for their privacy and security practices. Any and all information Merchants provide us from or about their Merchant Consumers is governed by the Merchant's privacy and security policies and practices. This Privacy Policy does not apply to any Merchant website, app, or services. tailBoost processes Merchant Consumers' information pursuant to the agreement we have with the respective Merchant. 


If you are a Merchant Consumer and a California resident, please see the section below entitled “Additional Information for California Residents” to learn about the personal information we receive about you and your rights with respect to such information.


Information We Derive

We may derive information or draw inferences from you based on the information we or our partners collect. For example, we may make inferences about your location based on your IP address.


We use the information we collect to:

●  Provide, maintain and improve the Services;

●  Send you technical notices, updates, security alerts, and support and administrative messages and to respond to your comments, questions, and customer service requests;

●  Communicate with you about products, services, and events offered by tailBoost and others, and provide news and information we think will be of interest to you (see Your Choices below for information about how to opt out of these communications at any time);

●  Monitor and analyze trends, usage, and activities in connection with the Services;

●  Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

●  Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of tailBoost and others;

●  Debug to identify and repair errors that impair existing intended functionality;

●  In connection with research and development activities;

●  In connection with our hiring activities;

●  Comply with our legal and financial obligations; 

●  Create de-identified, anonymized or aggregated information; and

●  Carry out any other purpose described to you at the time the information was collected.


We share your personal information in the following circumstances:

●  With vendors, service providers, and consultants that perform services for us;

●  In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;

●  If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of tailBoost or others;

●  In connection with, or during negotiations of, any merger, sale of tailBoost assets, financing or acquisition of all or a portion of our business by another company;

●  Between and among tailBoost and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and

●  With your consent or at your direction.


We may also share aggregated or de-identified information that cannot reasonably be used  to identify you.


We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications.  These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information.  This information may be used by tailBoost and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioural advertising purposes, please visit or


You may access, update, and correct certain information you provide to us at any time by emailing us at or using your account  settings page. If you wish to delete or deactivate your account, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes.  We may also retain cached or archived copies of information about you for a certain period of time.



Most web browsers are set to accept cookies by default.  If you prefer, you can usually choose to set your browser to remove or reject browser cookies.  Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Services.


Promotional Communications

You may opt out of receiving promotional emails or text messages from tailBoost by following the instructions in those emails or text messages.  If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.


Mobile Push Notifications/Alerts

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device.  You can deactivate these messages at any time by changing the notification settings on your mobile device.



If you have any questions about this Privacy Policy, please contact us at:


Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA”), we are providing the following additional details regarding the categories of Personal Information about California residents, including our job applicants, that we collect, use, or disclose.  Under the CCPA, “Personal Information” is information that identifies, relates to, or could reasonably be linked with a particular California resident or household.  


Collection, Disclosure, Sale, and Sharing of Personal Information

The following chart details which categories of Personal Information about California residents we collect, as well as which categories of Personal Information we have collected and disclosed for our operational business purposes in the preceding 12 months.  The chart also details the categories of Personal Information that we “sell” or “share” for purposes of cross-context behavioural advertising (as defined in the CCPA), including within the preceding 12 months.‍


Sources of Personal Information

We collect Personal Information from you, as well as from customers, affiliated entities, business partners, social media platforms, publicly available databases, joint marketing partners, data brokers and other marketing and advertising service providers, and background check providers as permitted under applicable law.  If you are a Merchant Consumer, our Merchant Customer may provide us with additional types of Personal Information to those listed above.  Please refer to the Merchant Customer’s privacy policy for details on its information sharing practices.


Purposes for the Collection, Use, Disclosure, Sale, and Sharing of Personal Information

As described in detail above, under “USE OF INFORMATION,” we collect, use, disclose, sell or share Personal Information to operate, manage, and maintain our business, provide our products and services, and accomplish our business purposes and objectives.  In addition, we use Personal Information collected about our job applicants for sourcing and recruiting talent, including to manage the applicant selection process, conduct reference checks, and analyze the diversity of job applicants, in accordance with applicable law.


We may collect, use, and disclose Sensitive Personal Information for purposes of performing services for our business, providing goods or services as requested by you, ensuring security and integrity, short term transient use such as displaying first party, non-personalized advertising, order processing and fulfillment, servicing accounts, providing customer service, verifying customer information, processing payments, providing financing, and activities relating to quality and safety control or product improvement.


We do not knowingly “sell” or “share” Personal Information, including Sensitive Personal Information, of individuals under the age of 16.


Retention Period

We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was collected.  The criteria used to determine our retention periods include: 

●  The length of time we provide services to you or have an ongoing relationship with you and the length of time thereafter during which we may have a legitimate need to reference your Personal Information to address issues that may arise;

●  Whether there is a legal obligation to which we are subject, for example, certain laws require us to keep copies of your transactions or application records for a certain period of time before we can delete them; or

●  Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory investigations.


Individual Rights and Requests

If you are a California resident, you may make the following requests:

(1) Request to Know.  You may request that we disclose to you the following information: 

●  The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;

●  The specific pieces of Personal Information we collected about you, including in a portable format;  

●  The business or commercial purpose for collecting, selling or “sharing” Personal Information about you; 

●  The categories of Personal Information about you that we sold or “shared” and, for each, the categories of third parties to whom we sold or “shared” such Personal Information;

●  The categories of Personal Information about you that we otherwise disclosed, and, for each, the categories of third parties to whom we disclosed such Personal Information.


(2) Request to Delete.  You may request that we delete Personal Information we collected from you.


(3) Request to Correct.  You may request that we correct inaccuracies in your Personal Information.


To make a Request to Know, Correct, or Delete, please contact us at We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Information subject to the request.  We may need to request additional Personal Information from you, such as email address, and full legal name, in order to verify your identity and protect against fraudulent requests.  If you make a Request to Delete, we may ask you to confirm your request before we delete your Personal Information. 


(4) Request to Opt-Out of Sale and/or Sharing.  You may request to opt out of any future “sale” and/or “sharing” (for purposes of cross-context behavioral advertising as defined by the CCPA) of your Personal Information.

For Consumers

Consumer requests for residents of California looking to exercise their rights under CCPA can be made by emailing with your request and identifying information.

For Brands

We provide functionality for brands to log their own historical opt-out requests via their account settings (Account Settings → Integrations). It works by ingesting a CSV of emails and/or phone numbers for us to opt-out for you. You can access an example CSV in your dashboard that includes some sample data.

(5) Right to Non-Discrimination.  You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.


Authorized Agents

If an agent would like to make a request on your behalf as permitted by applicable law, the agent may use the submission methods noted in the section entitled “Individual Rights and Requests.”  As part of our verification process, we may request that the agent provide, as applicable, proof concerning their status as an authorized agent.  In addition, we may require that you verify your identity as described in the section entitled “Individual Rights and Requests” or confirm that you provided the agent permission to submit the request.


De-Identified Information

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.


User Opt In

Every user who chooses to opt in our offers, gives us the right to communicate with them over their choice of medium such as email, SMS, Phone, Whatsapp etc.. to deliver the offers and other marketing material that we deem relevant for the user. The user can always opt out by sending an email to


Additional Note:

Whenever our app is installed, we collect the store information

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